The Indian food industry is booming, and Haldiram stands out as a brand with a rich legacy. However, in the hearts of people, it has always been a loved brand all over the country. With the popularity based on brand value and increasingly increasing demands of its products, the starting of a Haldiram franchise can be very profitable. What makes Haldiram an attractive option to entrepreneurs? How do you maximize your chances of success with a Haldiram franchise? Let’s delve into the world of Haldiram and unlock the secrets to building a successful franchise business in India.
- The Legacy of Haldiram: A Household Name in India
Established in 1937 as a small sweet shop in Bikaner, Rajasthan, Haldiram is steeped in legacy and history. Over the decades, the brand has evolved considerably from traditional Indian sweets and snacks into the place of the hearts of millions of Indians. From namkeen to sweets, ready-to-eat meals, restaurant chains, and more, it certainly remains one of the Indian food industry’s prime movers.
The reputation that Haldiram enjoys today comes from consistent quality, innovation, and a deep understanding of the Indian taste buds. This is, in fact, one crucial reason why investing in a franchise of Haldiram can prove to be a fantastic business venture.
- Why choose a Haldiram Franchise?
Due to the continually increasing demand both at domestic and international levels for Indian snacks and sweets, Haldiram, with its wide product range and well-established brand identity, has taken a foremost position in the market. There are a few key reasons why opting for a Haldiram franchise is a lucrative opportunity as follows:
Good Brand Recognition : The Haldiram brand is very popular and trusted, which makes it easy for shop owners to attract customers to their shops.
Wide Product Range: Haldiram offers a range of products from traditional snacks to modern convenience foods, appealing to various customer groups.
Support from the Parent Company: Franchisees could seek the company’s in-depth assistance in training, marketing, and operation.
Proven Business Model: Haldiram has already spent decades of success in generating a business model that is proven to work, thereby entailing less risk to new franchisees.
- Types of Haldiram Franchises Available
The following are the different franchise models that Haldiram offers to meet the demand of different investors. Based on your capital investment and location, you can opt for a franchise model that best suits you. Here are the main types of franchises offered:
Haldiram QSR: This type of format is mainly situated in high-traffic places like malls, airports, etc. This fast food service model concentrates on a high turnover rate.
Haldiram Casual Dining Restaurant: This would have a greater menu, with proper meal service, which would serve classic Indian cuisine.
Haldiram Kiosk: This is ideal for smaller premises like food courts and roadside stalls. It should have focused on a limited set of best-selling Haldiram products.
Haldiram Retail Store: In this one, you should be selling packaged snacks, sweets, and ready-to-eat meals, thereby ideal for high-footfall retail locations.
- Investment and Cost involved in starting a Haldiram Franchise
Before foraying into the franchise business, one needs to analyze the cost involved. The investment varies, depending on the format chosen – whether it is a small outlet, medium-size, large, or other-size outlet as well as location-wise.
Initial Franchise Fee: Initial franchise fee ranges between ₹10 lakhs to ₹30 lakhs depending on the format.
Setup Costs: The equipment, interior, furniture, signage, etc. carry setup costs. Setup costs may be anywhere between ₹25 lakhs to ₹1 crore.
Working Capital: Working capital is essential for running day-to-day operations smoothly. This will include daily expenses for salaries, raw material, and utilities.
This varies from ₹50 lakhs to ₹2 crores for a Haldiram franchise altogether. Well, the high costs apart, the profit margins in the food and beverage sector, particularly with a renowned brand name like Haldiram, are worth the investment.
- Proper Location
Location forms the most important backbone of running a successful franchise under Haldiram’s brand name. The right place should be chosen in order to maximize footfall and sales to the outlet. Consider the following factors:
High Footfall Areas: Mall, busy market streets, and transportation hubs are prime locations for establishing Haldiram franchises.
Accessibility: Ensure easy public transport access with ample parking facilities to the outlet.
Target Market: Determine the demographic in your chosen location. Is this a family friendly area, corporate town or tourist destination? This will help determine which products would be most appealing to bring the best business.
Competition: Evaluate the competition in your location. Healthy competition is great but make sure there isn’t saturation with food venues that could encroach upon the business you’re creating.
- Familiarity of Legal Expectations
Similar to any business in India, setting up a Haldiram franchise requires attaining legal and regulatory norms. Here are a few more critical legal issues to be considered:
FSSAI License: As it is a food business, an FSSAI or Food Safety and Standards Authority of India license is unavoidable.
Business Registration: You will need to register your business as per the regulations in your state.
GST Registration: A GST number is required for the purpose of tax.
Local Permits: All according to the location, you will probably require local authorities’ sanctions for signage, health inspections, and fire safety compliance.
Haldiram’s franchise team will typically carry you through all these legal hoops, so let’s take a preview of some of them beforehand.
- Operational Guidelines and Staff Training
Haldiram lays special emphasis on maintaining quality standards at all its franchisees. The head office provides strict guidelines regarding operations to be followed at each and every franchisee. These are:
Quality Control: Quality of food should be maintained by the family.
Hygiene Standards: Standards relating to Hygiene in food preparation, storage, and service will be maintained at par.
Customer Service: It is excellent, to match the brand image of Haldiram.
Haldiram trains its franchise owners and their employees so that they run their outlet efficiently on a daily basis.
- Marketing and Promotions
The other advantage of becoming a franchisee of an esteemed brand like Haldiram is that marketing campaigns are operated in a large scale on your behalf; however, the local marketing will still play an important role to attract crowds towards your outlet.
Haldiram provides centralized marketing support but asks franchisees to invest in local promotions that include the following:
Digital Marketing: Social media, SEO with pay per click advertisements that appeal towards attracting local customers.
Local Events: Hosting or sponsoring local events can increase visibility.
Seasonal Promotions: Special discounts or festive menus during festivals and holidays can bring in much needed additional sales.
- Challenges to Consider
While a Haldiram franchise has its many benefits, it is not without its challenges:
High Setup Costs: The cost of setting up can be high and not suitable for all investors.
Competition: Haldiram is a strong brand. But, when you open up a franchise, you will also face cut-throat competition from other established food outlets.
Operational Efficiency: Sustaining quality, keeping costs under check, and managing your staff are operational efficiency issues, always there and to be dealt with by the franchisee.
- The Success Story of the Haldiram Franchise Holder
Many franchise holders in India have given outstanding success to their Haldiram’s. For example, a Delhi-based franchise chain grew rapidly by situating its outlet in an area wherein maximum people pass and organizes various local events there to engage with the community; such is the case with a Mumbai-based franchisee, who got a good sale by focusing on the digital market for targeting the young digital-technology-friendly group of people.
All of the success stories above reflect how, with proper strategy and dedication, a Haldiram franchise proves quite profitable.
Conclusion
Haldiram is something which provides an excellent opportunity for all those entrepreneurs who want to step into the food and beverage industry in India. The brand is trustworthy, has a wide variety of products, and also benefits from support from the parent company as well, making Haldiram an entity that proudly proves a sure business model for success. This investment requires proper planning, great investment, and proper management, which will ultimately flourish as a venture. But if followed by best practice, proper location, and high standards of operations, you will have the potential to build up prospering franchise for Haldiram and contribute to its legacy.
You may be finally on your way to success and long-term growth by opening up your own business with Haldiram.